Meet the founder duo
anouk
A polyglot, Anouk moved from France to Los Angeles twenty five years ago after earning her Master’s in Business and Marketing to pursue a career in the entertainment industry. After twelve years as a marketing director and agent at Fortune 500 and top international talent agencies, Anouk pivoted to the tech industry.
Anouk brings a wealth of experience and strategic acumen to the table. Originally from France, she made her mark in Los Angeles after obtaining her Master’s in Business and Marketing. With a track record of fifteen years in prominent roles as a chief marketing officer and agent at Fortune 500 and top international talent agencies, Anouk seamlessly transitioned into the tech industry. A seasoned entrepreneur, she has co-founded four venture capital and angel-backed ventures, amassing over $50 million in combined fundraising. Her leadership prowess extends beyond her ventures as she serves as a growth & operational founder, advisor, and board member to early-stage startups and venture capital funds. Anouk’s extensive mentoring experience, which spans over 100 cross-border entrepreneurs, founders, and portfolio companies, underscores her commitment to nurturing talent and fostering growth. Her dynamic presence and strategic insights have made her a sought-after speaker at prestigious events.
100+
has mentored cross-border entrepreneurs, founders, and portfolio companies
>$25m
fundraising
A repeat founder and experienced CMO (co-founded 4 venture & angel-backed ventures >$25m in combined fundraising), Anouk is a high-energy strategic leader and operator with over twenty years of experience with proven success in building and repeatedly scaling companies from ideation to multi-million dollar revenues and acquisition. Anouk is currently a growth & operational founder, advisor, and board member to early-stage startups as well as venture capital funds, providing growth advisory in the areas of business strategy, innovation transformation, revenue growth, brand value creation, and organization culture.
Anouk has mentored over 100 cross-border entrepreneurs, founders, and portfolio companies and has been a featured speaker at entertainment, startup, and tech events, including CES, NYTF, ISTE, WorldAI, INRIA, Le Fonds, FrenchFounders, Elles Collectives, French Tech, Pollstar, Midem, World Tech Summit.
Colleagues describe Anouk as passionate, strategic, acute, driven, pragmatic, candid, resourceful, creative, reliable, and mindful.
Our team brings a wealth of experience in strategy, design, branding, sales and marketing.
Irina
On the creative front, Irina stands as a beacon of innovation and storytelling prowess. Hailing from Ukraine, she has carved out a remarkable career over the past eight years as a visionary creative director. With a portfolio boasting collaborations with over 250 clients and involvement in more than 1000 diverse projects, Irina’s expertise lies in bridging the gap between art and functionality. Her work spans a spectrum, from precision-driven business plans to creative directions for multi-million dollar corporations, all infused with her signature blend of creativity and strategic thinking. Rooted in her Ukrainian heritage, Irina brings a fresh perspective to her craft, enriching every project with a fusion of artistic tradition and contemporary flair. Committed to excellence and innovation, Irina continues to redefine the role of a creative director, crafting stories that not only engage but also inspire change.
Together, Anouk and Irina epitomize the essence of PitchLab, combining strategic vision with creative brilliance to drive impactful outcomes for their clients and partners.
Throughout her dynamic career, Irina has worked with over 250 clients, that allowed her team to delve into more than 1000 diverse projects, each marked by Irina’s unique blend of creativity and strategic thinking.This diverse experience ranges from collaborating with some of the top U.S. business plan writing companies, where precision and clarity are paramount, to steering creative directions for multi-million dollar corporations where innovation and vision lead the way.
In each endeavor, Irina has brought a unique blend of creativity inspired by their Ukrainian heritage – a fusion of artistic tradition and contemporary flair.
1000+
diverse projects
This cultural richness is evident in their work, providing a fresh perspective in a market that thrives on originality.
As Irina continues to redefine the role of a creative director, she remains committed to excellence, innovation, and a relentless pursuit of crafting stories that not only engage but also inspire change.
Let's Elevate Your Business Together
Ready to take your business to the next level? Contact us today to discuss how we can tailor our services to meet your specific needs. Whether you’re a startup, a growing business, or an established enterprise, PitchLab is here to turn your vision into reality.